Project

Sobrato – Domicilio – Santa Clara, CA

Sobrato Development hired Ilium to create a brand identity and marketing program for Domicilio, a luxury mid-rise residential community located in Santa Clara, California, adjacent to San Jose and across from the campus of Santa Clara University. Ilium developed the property name, logo, and complete brand identity for the community, establishing a contemporary visual language that reflected the project’s modern architecture and upscale amenities. The resulting brand was carried through all consumer-facing touchpoints, including leasing brochures, advertising, website, and marketing collateral.

Building on the brand foundation, Ilium designed and produced a full signage program for the property, encompassing both marketing and permanent signage. Marketing signage included large-format building banners and A-boards to support the lease-up campaign, while the permanent signage program included monument and site entry signs, building-mounted identification, and individual unit address markers. The cohesive design system reinforced the Domicilio brand at every point of the resident and visitor experience, from the street to the front door.

Services Provided

• Property naming and brand identity development
• Logo design and graphic standards
• Leasing brochure design and production
• Consumer advertising
• Website design and development
• Marketing signage design and production
• Permanent signage design and production
• Unit identification signage
• Monument and site entry signage
• Building-mounted signage
• Marketing collateral and stationery